Library Resources & Services: Hospitality Management Subject Guide: Business Plans

Elements of a Business Plan

A business plan:

identifies the goals for a business;
how to achieve those goals;
how to measure success in reaching those goals.

Formal business plans are almost always required when applying for grants, loans or other types of business funding. A formal business plan typically includes:

a one- or two-page summary of the entire business plan;
a description of the business and its products/services;
SWOT analysis;
industry background;
competitor analysis;
market analysis;
marketing plan;
operations and management overview;
financial plan.

Business Plan Examples

Examples of real business plans for specific types of businesses:

Writing a Business Plan

The Standout Business Plan by Vaughan Evans; Brian Tracy
Call Number: HD30.28 .E937 2014 EB
Identifies what information backers consider essential and what is best omitted. It also shows how to address key factors such as market demand, competition, and strategy; spell out the essence of your business proposition; outline resources and financial forecasts; assess risk from the backer''s perspective; and evaluate and improve the plan to ensure its success.
The One-Hour Business Plan by John McAdam
Call Number: HD62.5 .M3863 2013 EB
A guide to writing a successful business plan-in just one hour. Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement.
How to Write a Business Plan by Mike McKeever
Call Number: HD30.28.M3839 2012
Write a business plan that potential investors will embrace. Shows you how to write the right plan for your business. Includes sample plans.

Hospitality Management Subject Guide: Business Plans

Elements of a Business Plan

Business Plan Examples

Writing a Business Plan

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