Hospitality Management Subject Guide: Business Plans

Elements of a Business Plan

Plan for business success.A business plan:

  • identifies the goals for a business;
  • how to achieve those goals;
  • how to measure success in reaching those goals.

Formal business plans are almost always required  when applying for grants, loans or other types of business funding. A formal business plan typically includes:

  • a one- or two-page summary of the entire business plan;
  • a description of the business and its products/services;
  • SWOT analysis;
  • industry background;
  • competitor analysis;
  • market analysis;
  • marketing plan;
  • operations and management overview;
  • financial plan.

Business Plan Examples

Examples of real business plans for specific types of businesses:

Writing a Business Plan